Spacecraft engineer · Olympia, WA
I build and fix the systems your business runs on.
Most people build you a website. I build what happens after the phone rings.
7:12 PM. Dale runs three roofing crews out of Lacey. He's at his daughter's game when the office line rolls to his cell. He lets it go.
7:12 PM. Dale's office line rolls to his cell. He lets it go.
For contractors
- 01 Call
- 02 Answered
- 03 Bid sent
- 04 Paid
By application.
He never saw the call. The system did. By the time the game ended, the job was on his phone: a re-roof off Marvin Road, her name, a photo of the stain on the ceiling, and a text already sent back with a time for tomorrow. The bid was another matter. It used to wait for Thursday, when Marcus was back in the office.
Fourteen systems. Most wanted first.
Pick the one that is costing you. Each one is built so a call becomes a job, and a job becomes a paid one.
- 01
The Answered Line
Call and text answering, text-back, after-hours routing, booking from the call
from $750 setup · from $199 a month
Apply - 02
The Front Door
Website, listings right everywhere, online booking, a form that goes somewhere
from $1,200 setup · from $149 a month
Apply - 03
Follow-Through
Email and text marketing on what the customer did; win-back; review asks
from $750 setup · from $199 a month
Apply - 04
Quote to Signature
Estimates captured, priced, sent same day, approved from a phone, signed, deposit taken
from $1,500 setup · from $149 a month
Apply - 05
Invoicing and Payments
Card on file, invoice on completion, reminders, terms and aging, reconciliation
from $1,500 setup · from $149 a month
Apply - 06
Scheduling and Dispatch
Real availability, crews on a phone, windows, reminders, waitlists
from $2,500 setup · from $249 a month
Apply - 07
The Pipeline
Every lead in one place, qualification, routing, scheduled follow-ups, notes
from $2,500 setup · from $299 a month
Apply - 08
The Owner's Report
One scheduled report from the records; the Scorecard, ongoing
from $500 setup · from $99 a month
Apply - 09
Reputation
Reviews answered within a day, asks at the right moment, listings consistent
from $500 setup · from $99 a month
Apply - 10
The Store
E-commerce: storefront, one inventory, fulfillment, cart recovery, reconciled payments
from $3,500 setup · from $299 a month
Apply - 11
- 12
Records and Compliance
Regulated records, access logs, licensing and audit reports
from $3,500 setup · from $399 a month
Apply - 13
Books and CPA Handoff
Receipt capture, coding, month-end packet, clean file to the CPA
from $750 setup · from $149 a month
Apply - 14
Custom Builds and Audits
Platforms, apps, store submissions, security audits, the system off-the-shelf stopped fitting
Security audit $2,500 fixed. Builds from $15,000. Apps to both stores from $25,000. Support from $1,500 a month.
Apply
Plus applicable WA sales tax. Every price is a starting point; the Scorecard sets the number.
Not sure which one? Start with the Scorecard. It names the one you need.
Most years that call is one of thirty his office never returns. You know your number.
Your numbers, not mine.
Move the sliders. This is what an unanswered phone costs, using your numbers.
an assumption; change it
Every number here is yours to set. The starting ones are only examples.
ApplyThat's not us.
There are two kinds of people building what your business runs on right now.
One kind types a prompt, ships whatever comes out, and is gone by the time it breaks. You can get one of those all day long. It will be cheap, and it will be AI slop.
The other kind puts their name on the work and picks up the phone in month nine.
I'm the second kind. So are the people I build for: people who fix it right the first time, who don't take the money and leave anyone stranded, and who expect the same from the people they hire.
That isn't a place. It's a standard.
If that's you, we'll get along.
Here is the same call on the site Dale almost bought. The form posts to an inbox nobody opens. The page took six seconds to load at the game, so she had already closed it. The man who built it moved to Boise in March.
What a rushed build costs you.
It looks fine on launch day. Then a lead fills out the form and no one is notified. The page that was fast in the demo takes six seconds on a phone in a truck. Something breaks in month four and the person who built it has moved on, and nothing was written down. You paid once and you're still paying, in calls that never became jobs.
8:04 PM. The bid went out while he was still in the bleachers, itemized, with his license number on it. Nobody touched it. Whether she'd say yes was up to what happened next.
Born in Olympia. Left for spacecraft. Came back.
- Lockheed Martin
- Nine spacecraft
- A NASA award
- Nine years in tech
- Olympia, 1991
Dale isn't a client. He's every roofer I've talked to this year. The system is the one I build.
Define it
What it has to do, in writing, before a line is built.
Connect it
Every piece talks to the next: the site, the phone, the invoice.
Prove it
Tested with a real lead before it's called done.
Before you spend anything.
Send me your business name and I'll send back a one-page Scorecard: what a customer finds when they look you up, what happens when they reach out after hours, and the three things you're still doing by hand. One of the three fixes is always something you can do yourself for free. Yours to keep, whatever you decide.
Get the ScorecardApply by 2 PM Pacific, hear from me today. A personal reply and a link to book, not a sales call.
If you're the one who picks up at 7 PM because a customer needed you, this was built for you.
- Property and trades The phone rings while you're on the job. The system answers, books it, and gets it paid.
- Practices and professionals Intake that doesn't drop, follow-up that doesn't depend on the front desk, records kept the way careful people keep them.
- Product and commerce The store, the floor, and the follow-up, one system, one inventory, one customer who comes back.
- Industry and energy Quotes out the same day, loads and jobs tracked somewhere other than an inbox, records ready for the audit.
- Hospitality and community Booked, reminded, seated, and back again, without a clipboard or a group text.
- Public, partners, and builders For agencies, partners, and people shipping something: a builder who reads the whole thing and writes everything down.
- Homeowners Decks, garages, ADUs. Drawings the city accepts, from $750.
It's for owners whose next lost job costs more than the build. If a missed call doesn't cost you a thousand dollars yet, start with the Scorecard and come back when it does.
Four openings a month.
That's what one person doing it right can carry.
The four people in them get my time and my number, not a ticket queue.
Builds start at $1,200, then $299 a month after launch. One deck covers the build.
ApplyAsk anyone you hire these five questions. Including me.
- Who answers when it breaks, and how fast?
- I do. Same day before 2 PM Pacific, next business day after.
- What happens to a lead in the first ten minutes?
- It lands on your phone with the job described, and the lead gets a text back. Then it's booked.
- Is anything documented, and do I own it?
- Everything is written down, and the domain, your Google profile, your content, your leads, and your data are in your name. The site runs on the platform under your care plan.
- Can you show me one thing you built that has run for a year?
- Not yet on this business. The first build goes live in October; ask me again in a year and I'll show you the numbers.
- Who is accountable, by name?
- Paul Minkler Jr. There isn't anyone else to call, which is the point.
She said yes on Tuesday. In March she called again. Not about her roof. Her sister's. Because someone answered.
ApplyApply by 2 PM Pacific and you'll hear from me today. After that, by end of day the next business day.