The Mink Catalog

Get found

Your site books the 9 PM job and texts you the name; you wake up to work, not voicemail.

Your site, with a way to reach you that works from a phone in two taps.

A site that says what you do, where, and when, with online booking and a form that goes somewhere, built fast and kept that way. Every other way people find you lands here. Add The Quick Check: six questions instead of 'contact us,' and a page with their name and a real answer by tomorrow, from $1,000.

Your part

one hour on a call, your logo and photos, and a yes on the draft. PJ does the rest.

The monthly

hosting, the two-tap line kept working, copy changes inside a week, the Monday count.

From $1,200 to set up · $299 a month, care included.

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Get found

Your hours, number, and address right everywhere and checked for you; you never log into a directory again.

One true record of your business, everywhere people look.

Your name, address, phone, hours, and services made identical on the map, the directories, and the sites that send leads, with the photos and the questions answered. The fastest fix on this page.

Your part

fifteen minutes: your hours and a photo of your door. PJ does the rest.

The monthly

listings re-checked every month, every change pushed everywhere, new directories added, questions answered.

From $500 to set up · $99 a month to keep it right.

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Get found

The questions your customers type get answered on your site while you sleep; the calls start without you writing a word.

So you show up when people search for what you do.

Pages that answer what your customers type and what they ask an assistant, one per service and one per town, with a dated report each month of what moved. It starts to show in month three and compounds from there.

Your part

one hour: the services and towns you want, and a yes on each page before it goes live. PJ does the rest.

The monthly

new pages as customers ask new questions, rankings watched, the Monday count.

From $1,500 to set up · $499 a month.

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Get found

Monday morning, the cost of each conversation on one line in your inbox; you never open an ad account again.

Ads to the people who need you this month, every dollar measured.

Three campaigns built and run for you: search ads on the phrases customers type when it hurts, ads to your own list, and ads to people who visited and left. Every lead lands tagged, so the report shows cost per conversation. Ad spend is yours, on your card.

Your part

two hours: the ad card in your name, the three campaigns approved, the landing page checked. PJ does the rest.

The monthly

campaigns tuned every week, losers cut, the new ad written, cost per conversation every Monday.

From $1,000 to set up · $399 a month plus your ad spend.

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Get found

Five checked introductions drafted and waiting every morning; you send them with your coffee and the afternoon stays yours.

Five verified introductions a day to businesses that fit, ready to send.

Every working night, five short emails drafted in your voice, each with a true, dated line about that business and one question. You read and send in the morning. Built for businesses that sell to businesses.

Your part

two hours: who fits and who doesn't, the first ten drafts read with PJ; then a minute a day to send. PJ does the rest.

The monthly

five drafts every night, each one checked, the fit rule tuned, the list kept clean.

From $1,500 to set up · from $499 a month.

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Get found

Every partner hears what happened to their intro, every time, without you remembering; the next intro comes on its own.

The people who send you work, kept sending.

The CPA, the contractor, the realtor who already send you clients, made reliable: an agreement, an intro form, every intro tracked, every outcome sent back, the thank-you on a schedule.

Your part

two hours: the agreement read, your partner list, ten invitations in your words approved. PJ does the rest.

The monthly

intros tracked, outcomes sent to partners, payouts calculated, silent partners flagged.

From $750 to set up · $99 a month.

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Get found

The card designed, proofed, mailed, and counted; thirty days later you get one number, what came back.

One card, one offer, one code, so you know if it worked.

A mailing to a list you choose or to every door on the routes that fit, designed with you, with a code that tells you exactly what came back. Print and postage at cost.

Your part

one hour: the offer, the list or the routes, and a yes on the proof. PJ does the rest.

$500 per run plus print and postage.

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Get found

The response written from your last one and submitted on time; you price it and sign it, and keep your weekend.

The full response, written with you, submitted on time.

Every public bid that fits, found the day it posts, with a go or no-go sheet. When you say go, the full response written with you from your last one, priced by you, submitted on time. If a bid is due this month, skip the check and call; the response starts this week.

Your part

per bid: the price is yours, one review, your signature; the writing is Mink's. PJ does the rest.

The monthly

The watch: every fitting bid the day it posts, registrations kept current.

From $1,500 per bid · the watch alone, $199 a month.

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Get found

Ten minutes on your phone once a month; the video, four posts, and the email go out on schedule without you thinking about it again.

One real piece a month, cut five ways, so people see what you do.

Ten minutes with your phone once a month, turned into a video, four posts, a profile post, and an email, scheduled and posted with your approval. Your work is the content.

Your part

ten minutes a month on your phone, plus a yes on each cut. PJ does the rest.

The monthly

the cut, the writing, the posting, the Monday count.

From $1,000 to set up · $299 a month.

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Answer every lead

Every call answered and the job booked while you're under a house; you read the summary text instead of returning the call.

Every call answered, the job booked, the owner texted, day or night.

Your line answered after hours, on overflow, or every time: the caller qualified, the appointment booked from your real calendar, a confirmation texted to them and a summary to you. It never quotes a price and always offers a person. When someone asks to be called, it calls them back inside a minute.

Your part

one hour: the greeting, your calendar, the disclosure choice; then read the summary texts. PJ does the rest.

The monthly

300 minutes, every transcript read, the flow fixed, the Monday count.

From $1,500 to set up · $349 a month with 300 minutes.

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Answer every lead

Every text, DM, form, and email in one queue with a reply-by clock; you answer from your phone once, not six apps twice.

Every message, every channel, one place, answered inside the promise.

Email, forms, chat, social messages, map messages, and lead-site leads in one queue with a reply-by clock, an honest instant acknowledgment, and replies drafted in your words for you to approve from your phone. Or let it answer the routine questions itself and hand you the rest.

Your part

one hour: logins for each channel and a yes on the reply words. PJ does the rest.

The monthly

the queue kept running, replies drafted or sent, untagged messages fixed.

From $1,000 to set up · $149 a month, or $299 with routine replies answered for you.

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Answer every lead

The quote built from your price book in the driveway, signed and deposited before you leave; no more Friday-night quotes.

The estimate priced, sent, approved, and paid the same day, from your phone.

Your price book in your pocket: build the quote in the driveway, the customer approves and signs on their phone, the deposit lands in your account, and the job is on the schedule. Unsigned quotes get a follow-up on day two and day seven.

Your part

thirty minutes: the price call; your price book is the product. PJ does the rest.

The monthly

the app kept running, five quotes a month read against what sold, the price book checked.

From $2,000 to set up · $149 a month.

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Answer every lead

Every open quote with its next step on one Monday list; the second and third touch go out without you remembering.

Every lead, one place, one owner, followed up without anyone remembering.

Every lead with its source, status, owner, and next date, fed by everything above. The undecided get a second and third touch on a schedule, lost reasons are logged, and your Monday numbers come from the record, not from memory.

Your part

two hours: where your leads live today, the follow-up words approved, one screen shown. PJ does the rest.

The monthly

the follow-ups fired, the Monday report, leads with no next step fixed.

From $2,500 to set up · $299 a month.

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Answer every lead

You talk for thirty seconds after the meeting; the record and the follow-up are written and waiting before you're back at the office.

The meeting booked, you walk in prepared, and nothing said is lost.

For work sold in a conversation: a booking page with your real availability, four questions before the call, a one-page prep sheet the night before, and a thirty-second voice note after that becomes the record and the follow-up.

Your part

one hour: the four questions in your words, your calendar connected. PJ does the rest.

The monthly

prep sheets and follow-ups kept flowing, no-shows reviewed, the booking page kept current.

From $750 to set up · $99 a month.

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Deliver smoother, get paid faster

Every job on the board with a window, the reminder and the on-the-way text sent for you; the whiteboard retires.

The schedule everyone can see, the customer told a window, the truck never wasted.

Jobs booked into your real availability the moment they're sold, crews assigned, the customer told a two-hour window, a reminder the evening before and an "on the way" text the hour of, and a waitlist that fills a cancellation. For a clinic it's the appointment book; for a shop it's the bays.

Your part

three hours: the service list, crew names, the first two weeks of jobs, one crew meeting. PJ does the rest.

The monthly

the tool kept configured, texts tuned, the crew's workarounds fixed, your Monday report.

From $1,500 to set up · $199 a month, plus the scheduling system in your name.

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Deliver smoother, get paid faster

Photos, sign-off, and the change order on the crew's phone; the invoice built from the record the same day; Friday's chasing ends.

What was done, photographed, approved, and signed, so the invoice is right and the callback has a picture.

The work on your crew's phone: the checklist for that job, before and after photos, time on site, a change order the customer approves on the spot, and their sign-off at the end. The invoice is built from it. For a shop it's the repair order; for a hauler it's the load with its ticket.

Your part

two hours: the checklist for your trade, one job run with the crew. PJ does the rest.

The monthly

five records a month read with you, change orders against invoices, the app kept running.

From $1,500 to set up · $199 a month.

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Deliver smoother, get paid faster

The customer sees where the job is on one page and the milestone invoice goes out when the milestone hits; the where-are-we calls stop.

Scope, timeline, and budget with a light on each, the customer watching, paid at every milestone.

For the bigger job: one page with the scope, the timeline, and the budget, each with a green, amber, or red light, the milestones your customer can see, approvals at each one, and an invoice that goes out when a milestone is reached. The "where are we?" calls stop, because the answer is on the page.

Your part

two hours: milestones for your kind of job, one job loaded; five minutes every Friday after. PJ does the rest.

The monthly

lights checked for honesty, milestones against dates, templates adjusted.

From $1,500 to set up · $199 a month, plus the project system in your name.

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Deliver smoother, get paid faster

Invoice sent the day the job closes, the reminder in your words on day seven, paid on your processor; you stop asking for money.

Paid from a phone the day the work is done, reminders without chasing, and the plans billed monthly on their own.

Card on file at booking, the invoice sent the moment the job is done or a milestone is reached, paid in two taps, reminders on day three, seven, and fourteen in your words, terms and aging for account customers, and recurring billing for anything paid monthly. Every payment matched to its invoice so the books don't need a Saturday.

Your part

one hour: processor in your name, the reminder words, open invoices handed over. PJ does the rest.

The monthly

over-30 invoices read, reminder words tuned, failed cards caught, aging reviewed.

From $1,500 to set up · $149 a month.

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Deliver smoother, get paid faster

Receipts coded as they arrive, the bank matched every Friday, the month closed and the packet at your CPA; January is a normal month.

Every receipt captured the day it happens, the month closed on one page, and a clean file to your CPA.

Receipts photographed at the counter and coded to the right line by rules that learn, the bank matched every Friday in ten minutes, the month closed with one page that says what came in, what went out, what's owed each way, and what's set aside for tax, and a clean file to your CPA in January. Your CPA does the accounting; this makes it cheap.

Your part

two hours: bank access, your CPA's name, the receipt habit for the crew; then a photo per receipt. PJ does the rest.

The monthly

the Friday match checked, recodes, the month closed, the packet to your CPA.

From $750 to set up · $199 a month. Catching up a backlog is quoted by the pile.

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Deliver smoother, get paid faster

The task you re-key every week does itself and exceptions land on one desk; the hours go back to the floor.

The work your people do by hand every day, made to happen on its own, on the tools you already pay for.

The twelve-step process someone does every morning, made to run itself. An assistant trained on your own documents that answers your staff's questions. The two tools that never talked, connected. A half-day audit puts an hours number on the table; the build is scoped in writing before any price; your accounts and data are in your name from day one, and you can leave anytime and take your data with you.

Your part

half a day with PJ for the audit, then one yes on the scope. PJ does the rest.

The monthly

the exception log, fixes when a tool changes, your Monday report.

Audit $750, credited to the build · builds from $2,500 · $199 a month per automation kept running.

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Deliver smoother, get paid faster

Your prices, terms, and how you do things written down once; the five documents write themselves in your words; the two tasks run on schedule.

Everything you know about your business, written down where your assistant reads it, so it works in your voice.

Your prices, your terms, how each kind of job runs, what you never do, and how you talk, written down in one place your assistant reads, with five skills that produce your documents in your words and two tasks that run without anyone asking. On your own subscription. Your accounts and data are in your name from day one. Leave anytime and take your data with you.

Your part

four hours: the interview, your documents, the training session. PJ does the rest.

The monthly

unanswered questions added, one skill checked against your documents, prices and people updated, a new skill each quarter.

From $3,500 to set up · $349 a month.

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Bring customers back

Past customers hear from you at the right moment, in your voice, without you sending a thing; the repeat jobs come in on their own.

Your past customers hear from you at the right moment, in your voice, and come back.

The reminder when the service is due again, the renewal before a plan lapses, one honest note to the customer who went quiet, the warranty check at ninety days, and the seasonal message, each sent because of something on their record, never as a blast. By email, and by text only where they said yes. Your list pulled from wherever it lives, cleaned, and loaded.

Your part

one hour: your list wherever it lives, the messages approved in your words. PJ does the rest.

The monthly

messages fired from the record, replies read, the lapsed and quiet lists, next month's message written.

From $1,500 to set up · $249 a month.

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Get reviews and referrals

The ask goes out when the customer is happiest and every review is answered within a day in your words; the stars climb while you work.

Reviews asked for at the right moment and answered within a day, and the customers who send you work thanked every time.

One text at the moment your customer is happiest with a link to your review page, every review answered within a day in your words, the bad ones flagged the same day with a call, and the listings those reviews live on kept right. Your customers get a link to send a friend, and the friend's booking shows who sent it, so the thank-you always goes out. Never a fake review, never a filtered ask.

Your part

one hour: review logins, the ask approved in your words; then the same-day call when a bad one lands. PJ does the rest.

The monthly

every review answered within a day, bad ones flagged the same day, listings checked, senders thanked.

From $750 to set up · $149 a month.

Also inside The Office.